Marketing for non-profit organisations Essay Example | Topics and Well Written Essays - 1500 words

Marketing for non-profit organisations - Essay Example Both profit and non profit organisations are intimately concerned with both resource attraction and resource allocation but the manner in which either organisation type defines these activities/processes differs. Within the context of FPO’s marketing strategies and communication programmes target specified market segments in order to incite product/service purchase decisions. The implication here is that resources are obtained though product sales/services. This is not the case with NPOs where resources are generated through donations which are not necessarily contingent upon the delivery of a good/service. Marketing for the purpose of resource attraction, therefore, assumes a status of singular importance insofar as the success of the selected strategies and marketing mix is akin to the passage of a life or death sentence upon an organisation. If it is able to attract resources, it will survive, live, if it is unsuccessful, it will die. The above noted difference regarding resource attraction within the context of NPOs versus FPOs, extends to variances in the way in which each organisational type engages in resource allocation practices. FPOs engage in resource allocation management practices for the explicit purpose of organisational expansion and the maximisation of profits, while NPOs do so for the purpose of ensuring effective response to the humanitarian cause they are targeting. For example, GE, the leader in practically all the industries it is involved in, allocates resources to all of research and development, marketing and expansion for the purpose of maximising profits. In direct comparison, Oxfam, the UK’s leading NPO, allocates resources to marketing and organisational expansion, primarily the establishment of offices in other countries but its primary resource allocation activity involves the distribution of attracted resources among the humanitarian projects

Biology introduction assignment Research Paper Example | Topics and Well Written Essays - 500 words

Biology introduction assignment - Research Paper Example These species are found in Ontario, Canada. Under the Species at Risk Legislation of Ontario, the Northern map and the Snapping turtles are species of Special Concern while the Blanding’s and the Musk turtles are threatened. The greatest risk for these species is being run over on roads and highways. Typically, turtles look for loose, sandy soils to lay their eggs in. But because exposed soil may be difficult to find in natural habitats, turtles are attracted to the artificially-created potential nesting sites such as shoulders of roads, railroad embankments, gravel drives and earthen dams. While they get to and from such locations, the turtles become vulnerable to both vehicular traffic and predators. Genomes evolve as a result of continuous accumulation of mutations. This means that the amount of variation in nucleotide sequences in genomes indicates how recently those genomes have shared a common ancestor. If two genomes have diverged recently in the past, it is expected that they would have much fewer differences in their nucleotide sequences than two genomes whose mutual ancestor is more ancient (Tanaka & Aranishi 2013). Thus, by comparing several genomes, it is possible to figure out their evolutionary relationships. In most of the studies that use molecular markers, the predominant classes are mitochondrial DNA and microsatellite nuclear DNA. Mitochondrial DNA has an important advantage in all phylogenetic research because it is inherited from the maternal line (Chung 2013). This fact facilitates the monitoring of its transmission along the different phases, starting in the early evolution. Another advantage is that Mitochondrial DNA has a high level of variability and a hi gh rate of mutation, compared with the nuclear DNA ( Rubinoff and Holland 2005), in spite of the fact that it does not encode the information for the synthesis of many proteins. This fact makes it ideal for the